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This web site has the following on the web page, "Can you figure out what this word is? How can this puzzle help me learn? National PTAs advice on what you can do." We noticed that the web site also said " As a parent to help your child succeed." It also said " 12 Strategies for learning a second language. And increasing your intelligence in the process. Resources to help you advance. Your education, training, or career at any stage of life. What Can Food Really Do for You? Tips on reading nutrition information. To keep your mind and body healthy." The header had education as the highest ranking optimized keyword. It is followed by intellectual development, critical thinking, and learning which isn't as ranked as highly as education. The next words edumetrics.org uses is IQ. develop was included and might not be viewed by web crawlers.